The Scion xB, Kia Soul, and Nissan Cube have very different personalities: one is practical, one is value-minded, and the other is just plain cool.
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The success of the original Scion xB was, quite frankly, a bit surprising. Looking back to 2004, there wasn't a huge demand for small cars in the U.S., let alone funky, rolling boxes honed for Japanese tastes.
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After a disastrous October, November, and December, January 2009 clocked in as the worst month yet for auto sales (the worst since 1982).
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With car sharing, you can reserve a car online, pick it up locally, access it by waving a smart card across the windshield, and pay by the hour (rather than by the day or the week).
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Low-buck satisfaction in the most expensive city in the country. (We didn't think it was possible, either.)
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Scion at five: lost so soon? Toyota's "cool" brand is already becoming normal.
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If you're an automaker and you're planning the successor to the iconic vehicle that all but singlehandedly created your new youth division, there are a couple of different routes you can take. For its second-generation Scion xB, Toyota could have ditched the b
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Toyota launched the youth-targeted Scion brand with two distinctive vehicles transplanted from Japan, the xA and xB, but the range gains depth for 2005 with the exclusive tC sport coupe.
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While its iconoclastic appearance and youthful option set clearly skew the xB toward Gen Y consumers, Scion's outstanding total value story resonates with buyers of all ages.
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We've all voted," announced Lovely Rita, Queen of the Fourth Avenue and William Street parking garage. "It looks awful." Yvonne of the night shift was nicer. "So you got the Vault today, eh?" she wisecracked.
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Scion offers a more conventional compact with their all-new tC.
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The drumbeat of the Scion counter-culture now can be heard from coast to coast. Our West Coast Bureau Chief, Michael Jordan, reports.
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For Toyota dealers, trying to attract America's hip young crowd must feel like fishing without bait.
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